Wednesday, 4 November 2015
Insecure Writers Support Group: Newsletter Nerves
Hello fellow IWSG members! This is my first post in our monthly communal ventilation of fears so I’m still a little curious what it’s all about. I’m working on a different project than usual right now—I’m starting an author’s newsletter! I’ve never done one before so I’m a bit overwhelmed by the whole thing. I’d love to get some feedback from fellow writers who do one, and fellow readers who subscribe to them.
Here’s my plan. I want the newsletter to be something more than just periodic announcements of my new releases and instead to be something people will read for the content. So what I’m going to do is include a travel article and a short story with every issue. Regular readers of this blog know how much I travel! The newsletter will, of course, mention any new releases and each issue will include a coupon for a free or discounted book. I’m figuring on having it come out monthly via Mailchimp.
So. . . what do you think? Anything I should add or take out? What has worked for you in your own newsletter? Besides adding a link from my blog and in the back matter of my books, how else can I advertise it? (And what if no one signs up?) Any suggestions for layout? I’m clueless when it comes to design so any tips will be much appreciated! Also. . .I need a name! "Sean's newsletter" sounds lame. Any suggestions?