In my last post I talked about three ways that some writers inflate their reputations. I forgot one.
4. The #1 Amazon Bestseller
The trick is simple--get all your friends and newsletter readers to buy your book on Amazon on the same day, thereby inflating your ranking to #1. This might require you to buy some of your own books, but what the hey. Then you can brag that you were a #1 bestseller at Amazon! Of course, you were only at #1 for part of a day, but you can proudly display the screenshot on your website for all eternity, even after your book plunges down to #3,457,212. This isn't as cheesy as some of the other techniques we've discussed, because it does involve actually selling books, but it's misleading to say the least. It's just another way for a writer to inflate their ego at the expense of truthfulness.
Besides, Amazon rankings are a poor judge of a book's popularity. Many books sell better in bookstores or to the library market than they do online, and vice versa.