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| One of the many signs advertising The Thing. Photo courtesy C. G. P. Grey. |
OK, this is actually a modern subject, but who says the West isn't still wild? If you've ever driven along I-10 between Phoenix and El Paso, you've seen the signs about The Thing. Yup, both words capitalized. Every time. It may be the most advertised roadside attraction in the United States, with around 250 billboards hyping The Thing stretched across more than 200 miles of interstate.
I love roadside attractions. It's a dying bit of Americana that I hope never disappears. The Thing is in the tiny town of Douglas, Arizona, and features a roadside diner, shop, and of course the mysterious museum. I used to love going there when I lived in Tucson.
The museum consists of three large steel sheds jam packed with dusty old exhibits--old guns, saddles, driftwood carved into weird shapes, and a large display of torture instruments. It all looks a bit tattered, but that's a part of its charm. There's no slick presentation like you'd get in a modern theme park.
On the walls hang garish yellow signs that proclaim the uniqueness and incalculable value of the displays. This is straight out of the carny handbook--hype up an attraction and once the crowd is in, hype it up some more so they don't have buyer's remorse.
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| The museum is filled with creepy folk art. There's even a whole room displaying of medieval torture techniques. Photo courtesy C. G. P. Grey. |
As you make your way through the museum, you follow a trail of monster footprints leading to the final display--The Thing itself! Jump the cut to see what it is. If you're planning on going yourself, you might want to skip this spoiler.





